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Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique.


This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

Grand Brand Rajini by P. C. Balasubramanian

  • Estimated delivery 2-3 weeks

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